Holo is a bridge between the old internet and the new internet. The people who are running holo are the bridge builders who get paid for building the bridge. So, normal internet users don’t have to do anything new – they might not even know that when they visit a website, on the backend, there is a community rather than a company.

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OSB: So, do you think Holo will help liberate decentralised co-operation at scale?

This concept of putting users in the middle will completely shift how co-ops can function. It will enable them to make use of the advantage that they have, which is diversity. What we are calling platform co-ops and protocol co-ops – coming together in alignment to create an ecosystem rather than just a network. So we can try new things and if they prove useful, they can propagate across the community and perhaps beyond. The “beyond” comes from the fact that users can bridge between different networks.  That means that I can draw data from 5 or 10 apps and combine them together to create a more coherent user experience for myself. And I don’t need anyone else to agree to also use that particular configuration. If it works for me, I can put it to work.