First is there is a certain guideline that I consider in researching. And that is the verification of every information provided by a certain ICO provider.

Being transparent team is a must.

Second is you need to understand what makes this coin valuable in the near future (demand).

Third, what is he unique attributes of this coin which will stand above others.

Fourth, is there any product that this coin upholds?

If you answer all those question positive plus hearing some forum opinion, you will likely to end up in good investment.