Just share some approach from me when i considering a new blockchain / ICO project, I will take into consideration to the following points:
1. Team : What's the background of the founder/co-founder, advisors, team members. What the level their experience related to the Blockchain/project.
2. Whitepaper: Is the whitepaper completed and full text? Does it clearly explain the whole project?
3. Project / Token usage: What's the purpose of this project, and how it affects the blockchain ecosystem, what vlaues they can bring to contribute in Blockchain development.
4. ICO Sales scheme: how is the timeline of the ICO sales, is the price fair?