I think the team is deliberately pushing down the price, to buy back as much tokens as possible sold during ico.
This way, when the platform gets released, the tokens will increase massively in price and they will profit.
This theory would mean that the team knows they are working on something very substantial and worthwhile and should then only be an incentive to hold on to your CS.
I personally believe they are simply not very skilled in PR and communication. It has been a problem since the very beginning of their ICO announcement.