1. a big corporation behind
2. an existing customer database
3. an experienced team
4. Top industry advisors
eMusic is the best example! have a look at this team and advisors + almost 50 million users before the ICO even started.
https://token.emusic.com/Very persuasive arguments man!
I can see eMusic already has agreements with thousands of independent record labels and millions of artists, putting together a catalog of over 25 million songs!
Sounds like a huge advantage and pretty decent project to invest in.