We are well aware that an adviser’s job is never done. No matter how thoroughly you explained to your clients what to expect from the equity market, when markets suddenly fall and alarmed investors start to call, the toughest part of your client journey starts: assuring investors that choppy waters too can lead to the right destination. Investors driven by greed or sometimes desperation, needing to make up a shortfall in terms of a future liability, such as their children’s university education, often turn to shares to boost their wealth fast. But equities are not there for those wanting to make a quick buck.