I think things like the Komorebi alliance (Mfchain and Ignox coin plus others) is going to solve problems like this. The smaller ICOS band together to support each in areas like liquidity, development, and sharing ideas, which may lead to a merger in the future. The alliance model needs to be implemented all over blockchain because there are too many ICOS, who can't raise the money they need in this market, and are just too small to realistically implement their ideas from start to finish. Joining forces lessens the number of ICOS and helps the companies increase the probability for success.