Colour is a powerful tool that is used to great effect by manufacturers and retail companies when they try to sell something. Actually, many of the purchasing decisions we make are partly or largely influenced by colour.
What do you think on this point? How true is this statement?
Hi!
It is absolute truth. It is known that red color evokes interest, draws attention to itself, blue - the color of stability, reliability, etc. That is why the white inscription "Sale" on a red background (very often). And the corporate colors of large corporations, legal, consulting firms are calm cool tones. Of course, there are exceptions.
How does it work? From personal experience - it works. I very often buy something that attracted my attention, something that "caught my eye" and only then I realize that it was not a fully conscious choice. This is the reality of our consumer civilization.