Plus, XELs targeted group is most probably technical people, who are able to figure it out. I think that there isn't much happening is lack of awareness for the most part. Not sure how to address that, especially since there isn't an ICO style war chest to fling around.
Unfortunately, this is one of the biggest problems most projects face. Most of them were designed for solving technical problems, but 99% of those who are interested are simply "traders".
This ICO war chest others have does not make it better. I am yet to see a real application running on any of these. When I look at Ethereum for example, Cryptokitties was the first actual broadly used application. All the years before, ETH was (and this was my personal impression) mostly limited to dodgy ERC20 ICO tokens. This obviously extends to other "Storage", "Computation" or "Smart Contract" platforms as well.
I have no idea how to encourage people to use these new technologies ... maybe it needs some time, maybe it needs more use-cases. It's just I think that it would not help much to spend 100.000.000$ on pitching this whole thing to people. Others have been there before.