I think the current ecosystem of ecommerce is really dated. Business need to have more rights on the market. Middlemen are earning money for doing almost nothing and vendors dont have their profits. It is not fair.
Well, I can agree with you but some of your argument are incorrect. Maybe middlemen and have high fees but they supporting users and their right. For example, Amazon returns money to the consumer if there is some problem with production or there were a fraud.
There is some sense in your words. I am sure that there are other ways to support users. Appolox offers a new approach to the current problems and help users find what they need or want. I think that it is a perfect decision for everyone.