What value does it bring that coins like Monero, Verge, Litecoin, hell even Doge don't bring? I wish the team nothing but the best but it seems like a rather unnecessary addition to the market right now
It's not a recent addition, Pure has been around since September 2017 but only just swapped to be PureX. There apparently will be a decentralised exchange (PUREDEX) built upon it.
The price was pretty high for an alt (a high of ~$2.54 in early May) until the swap was announced in mid-May and the price plummeted.
The price even went up to 5$ in December/January and at the time we still didn't have a solid use case. Now the Puredex exchange is close to public beta, but indeed the swap was not nicely managed, causing the price plunge. Still, it's a great coin, and puredev always delivered, so i hope to see the price raise again after puredex is out
I hope so. The price (at the time of writing) is trading at the equivalent of the price of 2 PURE on 3rd July, before the volume dropped away to almost nothing as Coinexchange ceased trades ready for the swap. :-(