Running their own blockchain, ApolloX has an opportunity to directly compete with Amazon and Alibaba. Further, either company would work into the ApolloX protocol.
Yes, the idea is very good!
There are rumours the Amazon will create its own crypto. If it happens it'll be very difficult for any new project to compete with Amazon. And I think that Alibaba can enter crypto too.
Nevertheless this project looks very interesting and promising to me!