I remember a few years ago being in a political forum, and one of the topics was a discussion about a yearly event where people are encouraged to save on electricity for that one day, to reduce and make more people aware of pollution. Something to that effect.
The majority of the people there were really annoyed by the concept, and in retaliation they were purposefully going to run all their lights, TVs, and appliances that wastes the most electricity as possible.
So what does that tell you?