While the idea in itself is great, I don't think that this will gain much attention knowing that a large percent of people has since moved to internet for their entertainment needs and only a few, non tech-savvy people are staying in their couch browsing through the channels of TV for a few hours a day. Most of these people are the ones who are too old to understand what bitcoin is or why is it even existing. Overall though, this is still publicity to get the word out, and we all know how curiosity changes one's POV on a subject.