This is great news! People have to be educated about cryptocurrencies, learn about bitcoin and blockchain technology. However, the partnership with Crypto Crow seems like not the best choice to me. His videos are too speculative and investment-oriented. Plus, he makes some ICO reviews from time to time. I think that it would be a lot better if educational videos like huge interviews or animated lectures appeared on TV and informed people about governmental and institutional policies, technological development and potential etc. Otherwise people might get the wrong impression about what cryptocurrencies are about.
As for a third world country like us, it won't be possible to learn about crypto in an instance the moment they saw the ads in television. We are far from being technologically advance, what more to cryptography. We only have farmers at most and works that only uses human power. If only government projects will support education to countries abroad for young generation, teach their fellow folks when they got home. It may happen-people will be educated more.