I can understand the concept and the reasoning but I'm not sure if it's the best way to go.  The concept is that it would create more demand with existing users who would buy more and create more volume. The reasoning is because we need better volume and a more stable, and hopefully higher, price so that the hub can get started with some of the premine being sold so keys can be purchased and when the keys are sold the can be traded into BTC and then fiat so more keys can be purchased without huge changes in the price.

I don't know that it will work and I think that if everyone in the community would spend a bit of time each day promoting the coin it would do more for the price than this would but I could be wrong.  Either way this is something that needs to be addressed to help the hub succeed.