I do not understand exactly what this exchange do different than others.
I read paper but not so clear to me, someone can help?
Safex will be just a new environment of trading .But allowing safe trading, on a privacy blockchain to sell goods safely. To protect your privacy. Not use your information from your purchases and searches to prompt and recommend you to buy items.
for today the sphere of trade is really the most profitable and therefore many resources will direct all their capabilities to provide the best possible conditions. In any case, this is the whole point of competition.