Icos look for bounty hunters to promote their project through the power of social media.Sometimes, some of these hunters also double as ico investors. But it looks like bounty hunters understand ICOs project and are able to determine very good projects before they invest because of their experiences in different projects.
Bounty hunters suffer scams as much as investors. But as said experience matters a lot. So experienced ones may have their way out most of the time.
I think a bounty hunter who is experienced and doubles as an investor will possess powerful tools to win the market into his favor.