Title says it all. If you're looking to invest in an ICO or pre-ICO blockchain project, what's 1-2 attributes that are most important to you? Market size/potential? Management team? Technology that is distinctive? Strong white paper? Social media following? Other...
Aaaaaaaand go!
In my opinion the most important aspect to be look for in a new project could be its marketing strategy and its product. This is what I will always look for in finding a good ICO that could give a profitable outcome.