Bounty programs can be really effective if done well I think. Some are recklessly flaunting their bounties and this can come across as a bit pushy, while others are authentically representing the ICO and starting a dialogue about it. It's just like sales. If a man comes up to you in the street and tries aggressively to sell you a t-shirt, you're going to ignore him. But if he starts a dialogue with you first, gets to know what you are interested in, and then suggests that his t-shirt might be the one you're looking for, bam! There's the sale!

That's the way interest is activated. There's a slow but steady process of relationship building that is critical. Once a bounty is shown genuine interest, more and more people can come because they're curious.