Bitcoin has the first mover advantage, but now the core problem for Bitcoin is its adoption for small every day payments and its competition with Ethereum. Ethereum has faster transactions and much more utility features as compared to Bitcoin. Ethereum showed itself not just another cryptocurrency it focuses on the bigger problem, so it is adopting much faster as compared to Bitcoin, so it is really the thing to cause fall of BTC to level off.
Bitcoins value proposition is not digital currency - it is its methodology in guaranteeing the trustworthiness of digital currency. Fixing Bitcoin blockchain to overcome payment issues has become an obsession among platform developers but it is too difficult, even after LIghthing Network implementation cause the problem lies at the heart of its design. When a person buys or sells something using bitcoin, that transaction is broadcast to the entire bitcoin network - no matter how small or big.