It's a coin for the normies out there....

If this is what it takes to get everyone on the cryptobandwagon I say lets do it... Plus who knows, it may actually be profitable and viable. But also I think it has too many possible coins and we don't know anything else besides the vague description the devs have given us...
It's just as likely to harm the legitimacy of crypto currency in the minds of normal people as it is to help it. This is introducing people to the ugly underbelly of crypto before they're familiar with the real stuff.