Title says it all. If you're looking to invest in an ICO or pre-ICO blockchain project, what's 1-2 attributes that are most important to you? Market size/potential? Management team? Technology that is distinctive? Strong white paper? Social media following? Other...
Aaaaaaaand go!
The most important for New Project is as you mentioned, except the whitepaper because I have decided whitepaper is not so important for me due to a whitepaper can't give us the guarantee that the project will be a success (and lazy to read it Aaaaaaaand go!
). I will see the ideas, concepts and the technology that they have, although it does not give me a guarantee as well, I'll consider it. Yep, that is all.