Cryptocurrency is like a business, now is the time. We need to be more careful and be wise in investing, especially in coins that are new in the market.
A business? I think it like a start-up project for investing, as a start-up project in Shark Tank programming 
And investment is always needed to be wise.
Sorry if I'm too frank, but the noob and the stupid investors just become the "food" for others in this field.