Bitcoin fees are higher than any other coin. This is due to a lack of scalability and thus high mining fees, which also effects transaction speeds. Ethereum and LiteCoin have much lower fees and send much faster. XRP is cheaper and faster than that. IOTA is free but their wallet is not quite up to par yet. This market is still very young and growing. Eventually these issues will be worked out. But the great thing about competition is that you can choose which method you want to use. And if youd rather stay in the fiat world youre free to do that as well.
First of all the crypto market is still in very young stage and not many people know about bitcoin and other cryptocurrencies so adapting to this type of market and many are skeptical about the performance of cryptocurrencies in the real world before adapting to the use of these cryptocurrencies. And now about the price per transaction than back in December when load on bitcoin network was pretty high then the transaction fees was also pretty high which shouldn't be in an ideal currency so this problem should be solved first.