It is really a great idea by Arizn to tokenise the founders' product and created them into an accessible, liquid and transparent offer to potential funders. However, what is the probability that this ALT tokens will be valuable in the market? Considering many tokens almost do not have value as of now.
I guess it depends on the nature of the token, utility tokens will need to work in that business and security tokens will equal real world value in equity or a loan etc. The fact that a wizard does it all means anyone with 0 knowledge can actually use the platform.
Raising 2M$ on pre sales was a really huge amount actually, I think the journey of this project will continuously grow in progress. Lets see what could happen until end of their campaign, perhaps it will attract more community to support them for sure.
They want to make an innovative project which is valuable in the market and very accessible, they want also to offer a range of products that tokenise equity that is has a digital assets in exchange for funding a campaign.