But even after that the developers do not have to leave to advertise their project. They have to advertise more and more even after the end of ICO and after listing the coin as if they will advertise then the use of the network will increase which will benefit the team of the project and we the coin holders as the profit will increase and the use of the coin will also increase which will increase the value of the coin.
They have a big team and each has their own special skills and expertise. They have several people in Marketing that take care of the advertising aspect of the company. The developers focus on developing the technology side of the company.
Marketing/Advertising is a very important part of a business. Unboxed is the master of Marketing through micro-influencers. They will continue to promote Unboxed Network after the ICO.