well, most coins are just clones of other coins, so they inherit certain traits that make them prime for scams. FairCoin can develop source code for coins that meet the guidelines, so that devs can launch coins with having to change very little code.

FairCoin  can also just set guidelines for devs to follow, and we can ignore having to develop source code for devs. This allows devs to have more freedom over the code they write. Remember that Faircoins intention is to weed out the scam coins that have the following traits:

Heavy Premines
Instamining
Front loaded Block Rewards.

Coins will never be equal. People with more hashing power will always get more coins then smaller miners. Better traders will always win against amateur traders. But I think that we can agree that when a few people control a large percentage of any coins existing money supply, they artificially suppress price, control supply/demand and in the end kill off coins before they gain any traction.