Disclaimer: The text below is a personal opinion of the author. If you have a different opinion, please share it
ICO causes more and more distrust - thanks to the scammers. At this point, companies that produce and sell tokens are more focused on the product. The product is being developed and improved. And all before the token sale.
The fact is: those companies that enter the token market with a readymade product are more trustworthy. Now, few people are interested in a company that launches ICO just to make a name and earn a lot of money.
ICO is a serious campaign. It requires great resources and professionalism.
There are many companies on this path. Recently, Pavel Durov announced the creation of a light wallet and the release of the Gram token on the Telegram platform. Here is another example - KickCity, a company that has existed for two years. KickCity is engaged in the development of the event industry and issues a KCY token for further expansion of the company.
What is more, you can get tokens for testing KickCity beta. You can get reward for testing this platform
https://kickcity.io/event/5a9d11030cf2cac8e081f3e8It is risky! Investments are risky but this could be reduced and I think the way people choose is risky. Research matters a lot and if you go for every Tom, Dick and Harry project youre gonna lose a lot. For example Im thinking about Liven right now, so I would dig it. Whitepaper and every article about it, instead of trusting rating sites I did my own study so that would give me more confidence now, because I know its a great project.