Well, I get that this is a nice idea and all and that this would be a great opportunity to give cryptocurrencies their wanted attention, but..

Why the hell do we have to solve this with Cryptocurrencies? Of course, it would impact the crypto market very positively, but for the rest, what advantages does the crypto-market offer in this case? Why would one not simply launch an off-the-chain app for these home cooks?

It's nice and all, but I'm not so sure if we need to involve Cryptos here...