But the problem is how can you give the value to your token? the majority of icos are using the crowdfunding to determine the price of each coin. As long as you have product and it should be appeared instantly.
but how you can do that if your product still under the development? At least to create such a new distribution method will be very helpful.
maybe, if the product already had a partner with some company, and people knows about these company. many investor would interested to join such project. aren't it good for keeping the value of the token?. well, although it's ends up being dumped in the first time the token listed on market.