For me, the whole point of spending hours in reading all of you guys in here is to get different views and perspectives. So I would appreciate it even more without fighting parts thats all im saying

Couldn't agree more. In my experience the only thing to come out of I tense debates is further understanding of the subject. Being proven wrong is one of my favorite/least favorite ways of learning. However with mabsark it is a different case. He has already shared his speculation in the speculation thread and many people there disagreed so he changed threads and started over spamming here. Debating about future difficulty is and always will be pointless without a magic crystal ball and should be left in mining speculation.
A better thing to debate would be how AM will stack up against the competition. And looking at the competition(or lack of) it seems to me that asicminer will have an easy time coming out on top if they can just deliver.
To my mind friedcat is a smart operator who is aiming for lowest power consumption per ghs. He doesn't care about heat and performance per chip because he has empty liquid cooled racks waiting in HK.
As he is a manufacturer, chip cost is irrelevant but most likely cheaper than 20nm and 28nm chips. He then makes a lot of chips and out hashes everyone based on power consumption alone. Then he prices retail chips for max retail profit margins, whatever the market will pay.
If gen 3 power consumption is less than say 0.5 watt per ghs, friedcat will kickass. From memory he is aiming for 0.2 watt per ghs. If he fails and hits 0.3 watt per ghs, he is still going to kickass.