That's really a noble cause and it would be great to have such a protocol flourish. I think people are just wondering what's the profit here for the team.
Maybe team will be able to get gift cards in bulks at lower prices?Something like that.
What do you mean in bulk? like 10 cards for 10 $ for one retailer?
it is possible that Zeex as platform will redeem a certain number of gift cards at a slightly lower value and then sell them for face value...