They worked hard to spread the work of Unboxed in Asia. In this region of the world there are a lot of crypto users. They brought a lot of investors to the ICO. It also gave them the opportunity to meet other companies which will need unboxed network in the future.
They know the real way that how to reach to the public and how to influence them to join any business. There are many people in crypto but due to some blurriness because of some cases in the past people find it hard to rely on any new ICO while if you reach to them in their area it will make then confident about the project.
In the marketing they are very expert it is no doubt. The team of the project are meeting these communities in these places is one of the best tool to accelerate the ICO and to increase the community of the project. If the community will be increased then it will help the project in many places.