Just explain your ICO:

• What will your blockchain/coin/token do? What are the use cases?
• How does it solve a problem or why is it better than existing solutions?
• Information about ICO: Start, end, caps, prices/stages and how to buy
• Technical information about the coin: type (e.g. ERC20 token, X11 algo, POS, POW, etc), blocksize and time, premine, max coins
• Roadmap, future of coin, how long can investors expect to wait until your platform is launched
• Social media links (official website, github, twitter, telegram, discord, possibly medium, steemit, facebook) - it is important to have contact people during the ICO in case investors need support or have questions
• Any bounty, airdrop, translations, etc.

If you want you can hire a professional writer from Services subtopic and a graphics designer to improve the appearance of your ANN topic.