This is what happens when you sell nothing and make millions doing it. Zuckerburg has really backed himself into a corner this time. The problem with Facebook is marketers are sick and tired of having to try and outsmart the algorithm. It's such a headache trying to build an organic following on Facebook. And nearly all of Instagram is bots these days.
The average lifespan of a company on the S&P is about 10 years or so. And the NASDAQ? Much worse, I'd imagine. The only reason Facebook has been surviving so long is because they sell the data.