It seems to me that they start promoting the communities of the project in Twitter, Telegram. The first news has aepeared: https://twitter.com/io_dresscode/status/1023865286221606912. What about the audience in social networks in general??
The community is growing and the results are already quite good (several thousands of subscribers), regardless to the fact that the project has just started developing. Bounty has its own role: https://projectdresscode.io/bounty/
I heard that the developers were offering professional app