It is like stock market when it comes to crypto market. If you release coin, you have to get the people's trust to your coin so that they will invest on your coin and if your coin become that popular projects will follow. And when projects used your coin by basing its platform to your coin then a lot of people will invest more on your coin. So if you look at it, it is really like buying stocks or releasing a certain thing to stock market and let people invest with it.