At this point in time, I think the safenode site is more of a placeholder to let folks know it's coming, rather than a glitzy, fleshed out looking site. They're busy getting the SafeNode's ironed out, rather than worrying about 'selling it' with flash. If you not there, jump into the Safecoin Discord channels - the team is always answering questions and interactive there, and so far has been a refreshing experience.
I would say about 10 minutes was spent putting up the Safenodes website, yes. Was simply to give people a heads up and start to get feedback. Many many hours have gone into the Safenodes themselves, and we are just scratching the surface. The feedback is good, maybe we should clean the site up a bit to help encourage further feedback and discussion as we navigate the implementation.