We're still nowhere near the vertical stage of the adoption curve.
I think we are close to it.
We only need more poular media-Attention and the vertical starts.
In Germany it will be DER SPIEGEL, FOCUS,STERN and the tabloid BILD.
In Canada ?
In the USA Newsweek,Time Magazine and ?
I think it will start hitting the vertical between $5k-10k and start leveling off due to saturation somewhere around $500k-700k. Just my opinion, not a prediction.
Media attention in Canada?
CBC, CTV, Global, Rogers, etc., and the daily newspapers: Globe and Mail, National post on a national scale, plus local dailies like the Toronto Star, Vancouver Sun, Montreal Gazette, etc.
Magazines are almost obsolete. In fact the former best magazine store in my neighborhood recently replaced the magazine rack with a greeting card display. The only places to find all the magazines are at the railway station and bus depot.