The points you mentioned here is spot on. However, due to the current status of the market, it is really hard to move your funds to an ICO which is still yet to prove themselves. Although, this is also a good time to invest on those emerging ones. It is just a gamble and might need your due diligence in doing research to see if the investment is worthwhile.
Successful ICOS usually have a great team members. A good and a reliable ICO always offers thoroughly elaborated stages of development and financing, goals. It is very important that the project goals should be realistic and shouldnt contradict the general tasks of the project. We should avoid being fooled by a scam ICOs that only after personal interest.
That's the main thing here to be aware of. The team is the group of people who will be working hard to make your nice new coin worth its two cents once it launches, so that the general public can trust it and consider investing in it. That's why it's important to be able to rely on these people and trust them. Look at their track records, history, experience, profiles, even pictures, and ask yourself, "would I trust these people with my money?"
That's what reliability means when it comes down to investing. Not so much relying on the product, but the people themselves.