What is your point? Stellite is not a business and marketing is kept to the bare minimum required to be listed on exchanges.
How is it not a business? It's a commercial product designed to be used as a currency by people that spend/invest money into it (either through mining or by purchasing coins on exchanges), with a dev premine that is worth 5+ BTC even at the current low exchange rate. Whether you treat it as a business or not doesn't change the fact that it is a business by definition.
We are developers building a project without any incentive to profit off of it. The premine is only being used for exchange listings and other services required for the network to function. This is not a business and never will be.