Bitcoin has a brand, there is fame, moreover, for many it has become synonymous with the technology of blockade, which is behind it. In addition, crypto-ATMs are already installed around the world, and their number is growing every day. All this helps bitcoin, if not grow, then keep afloat.
Bitcoin is king. It is the glue that holds all crypto enthusiasts together. All other cryptos have some value thanks to Bitcoin and the news in media and the finance world it generates.