Do you think Bitcoin needs some Rebranding?
Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.
First off, the name is a bit confusing? - Most people see the name and associate it with some physical coin. The media is also not helping with this
perception, because with every article about Bitcoin, pictures are shown of physical Casascius bitcoins.
The other aspect of Bitcoin that can be rebranded is it's bad reputation that has been built up and shilled up ..over years.
Every company gets to a point where they need to re-think their original goals and future plans... Why not Bitcoin? We have come a long way
since 2009 and making small changes will help us to take this into a new future, without the baggage of the past.
What would the pro's and cons of this be, and also the impact?
Let's discuss
Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.
First off, the name is a bit confusing? - Most people see the name and associate it with some physical coin. The media is also not helping with this
perception, because with every article about Bitcoin, pictures are shown of physical Casascius bitcoins.
The other aspect of Bitcoin that can be rebranded is it's bad reputation that has been built up and shilled up ..over years.
Every company gets to a point where they need to re-think their original goals and future plans... Why not Bitcoin? We have come a long way
since 2009 and making small changes will help us to take this into a new future, without the baggage of the past.
What would the pro's and cons of this be, and also the impact?
Let's discuss
I think you overstating the negative publicity that bitcoin has received over the years. There is no need for a re-branding at this stage, it will be a horrible move!
Bitcoin is the face of cryptocurrencies, even people who know nothing about the cryptoverse, know about bitcoin. After all it is the fastest growing asset of the century!
What is needed here is improved investor education. People need to be more informed about the true potential of bitcoin, bitcoin does not need to change itself. People who have zero knowledge about cryptocurrencies want to invest in bitcoin, so a better marketing strategy is clearly what is not needed. All that we require here is a better set of investors who are well informed about their prospects.