Claiming the wallet is unhackable is fine, it's still in the early stage [...]
In my opinion, this is definitely NOT fine.
It is NOT a hardware wallet. It does NOT have any secure element. It does NOT have any positive features a 'real' hardware wallet has.
This is just a small chipset with an implemented algorithm to derive private keys from a 'salted' password. Effectively a brain wallet.
The whole concept IS and WILL be unsafe. You can't repair a concept whose whole approach is wrong.