Analyze their product. The team. Plans for the project itself. For how much this product is useful and useful. I can list many more items, but most importantly, analyze the analysis.
Of course, you need an analysis of the project and the team that works on it. But it can take a lot of time, especially if you are not so experienced in this. And what if there is not that time? I would like to use the services like Menlo.one. I hope they can realize their plans.