I spent a good few days reading the original Announcement (80 odd pages, before it got updated to another thread which is now 800 odd pages!) which lead me to signing up here. Very interesting stuff. You really get to know the developer in a weird way.
The 70 odd shareholders were only allowed to put in up to 1 BTC each. Alot offered alot more but BCNext, the dev, didn't want their money really he was just intent on developing a new coin not using the original BTc source code. So he capped investment to 1BTc each shareholder.
I liked his concept and if I had known about it when he first posted a few months ago I could have been one of those shareholders and so could anyone else.
As far as I can see it's about keeping up with what's new and jumping on board if you like the concept. And the concept of Nxt is that you have to have alot of coins in circulation to begin with and you sort of earn interest on them in your wallet. Which I think is cool much like a bank system. Better than mining them I think, which is kind of elitism.
Anyway I've noticed alot of posts say stuff without doing much research!