I love how everyone overlooks the fact that Zynga's target audience are people who are barely computer literate. "I turn on my pc/laptop, and NSAbook is my homepage". The first sign of trouble is a major disaster. "I have to update FLASH for my games, how do I do that? OMG!"
And yet, somehow, via magic or telepathy, we expect people to just jump on the Bitcoin train - after probably never having heard of it ever before. Right. I'm skeptical that their mindless clicking drones have the slightest interest in Bitcoin, or the skills to even acquire any.