IOta is quite new in the market and day by day the number of crypto currency is increasing. So, if it doesn't offer something attractive to people, they won't get inspiration to buy such coin. So, to survive, it has to improve its features.
Yes. A lot of people are not familiar to that kind of coin. They don't even know the purpose of that coin. I don't think it will rise and survive for a long period of time. There are also numbers of coins that emerge in the market, therefore that kind of has the probability to die in the near future. If that wil promote or advertise by other, everyone can be knowledgeable about that coin. Therefore, many people will put their interest to that kind of coin.