An ICO project issues a token to raise capital, so the question is is the number of tokens limited? When and how to distribute tokens?
Limited, and everything is written on the ICO home page or their site, to whom many tokens.
No it depends on the coin, there are coins like DOGE and ETH that have no limit to the coins that are ever going to be created so what you are saying is false, people need to understand very clearly the situation about the limit of the coins if they plan to be successful investors, buying a coin with no limit is a huge mistake since the devs could always print a lot of coins to finance their operations and in that case such a coin is no different from fiat.